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Profitable relationships start here
Feb. 27 - March 2, 2011 - Exhibits Feb. 28 - March 2, 2011
Mandalay Bay Convention Center, Las Vegas
No matter who the customers are, the purchase cycle begins with awareness. That’s where The Rental Show is a powerful asset. As the rental industry’s most widely known and trusted resource, the Show is a magnet for dedicated rental business owners who are looking for the latest products and niche opportunities.
The Rental Show is the ideal place to make connections and build relationships — not just with your current customers, but also with the new audience of attendees that discovers the Show each year. Where are customers going to get to know you better than at The Rental Show? Exhibiting also reflects your commitment to the rental industry, an investment attendees notice and appreciate.
Find quality leads here
Exhibiting at The Rental Show gives you access to thousands of rental professionals in just a few days — many more than you can reach with sales calls alone. However, the quality is even more noteworthy than the quantity. These attendees come each year specifically to research and plan inventory purchases, and they’re looking for new solutions. That makes them a receptive, interested audience at the Show to see you.
Reserve your booth now
Will this be your company's first time exhibiting at The Rental Show? There is a First-Time Exhibitor Pavilion, a special location on the show floor specifically for new companies. More information is available here. See the location and booth numbers for the First-Time Exhibitor Pavilion in the Construction/Industrial floor plan above.
Show floor departments
The Rental Show's trade show floor includes the following departments:
Construction/Industrial Equipment is almost exclusively rented by construction firms or contractors and is normally towed or driven to a job site. Examples include earthmoving equipment such as backhoes, excavators and trenchers; access equipment such as aerial work platforms and telehandlers; and large generators.
General Tool/Homeowner Equipment is usually rented by small contractors and do-it-yourself (DIY) homeowners and most can be transported by car or in the back of a pickup truck. The equipment is used for light construction, including building renovations and additions, concrete work and landscaping.
Party/Special Event Equipment covers rental of products to consumers for celebrations such as weddings, graduations and parties, and to corporations for promotional, recreational and special events. It includes such items as tents, tables and chairs, linens, tableware and other equipment specifically rented for parties or events.
Do more with ARA's promotional support
Every year, ARA provides a wide range of resources to help exhibitors promote their presence at the Show. The following are simple, no-cost ways to boost your exposure, so be sure to make the most of them.
- Free online virtual booth on the Show’s Web site, beyond the basic offering — all you have to do is log in, enter your company/offer information and upload photos.
- Exhibitor listing in The Rental Show Directory, which attendees refer to throughout the year.
- Opportunity to have your new product spotlighted in The Hot List supplement of Rental Management magazine, allowing your product to be seen by 17,000 subscribers.
- Recognition in Rental Management pre-Show and at-Show issues.
- Complimentary meeting space at The Rental Show (based on availability).
- Complimentary exhibitor badges (based on size of booth).
In addition, ARA extensively promotes the benefits of The Rental Show to its members and the industry to encourage attendance.
Space assignment policy
ARA will accept contracts for space until all space is reserved. All exhibit space will be assigned beginning in May 2010 according to the following point system: five points for associate membership; three points for each year of exhibiting; and two points for each equivalent 10-ft. by 10-ft. booth requested. Points awarded for convention sponsorship will be based on The Rental Show 2010: five points for Platinum Level ($10,000 and up); two points for Gold Level ($5,000 – $9,999); and one point for Silver Level ($1,500 – $4,999). Two points will be awarded for paid display advertising in the 2010 The Rental Show Directory.
American Rental Association
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